From the beginning
Before the internet went mainstream and before the Pentium PC
, we were using Business Intelligence products from a then little known company called Cognos.
Decades later, we still work with their products, and Analysis Services by Microsoft, some SAS, a sprinkling of ProClarity, and even some Business Objects to boot.
In 2011 we moved our focus to Microstrategy so we could expand BI offerings to now include mobile devices.
We know how to set it up, how to manage it, pitfalls to avoid and the areas where the highest ROI can be achevied. We can position you to reap huge rewards of a BI deployment, and we can do this well.
We also know how BI can counter competitive threats in the marketplace, uncover trends, control inventory, analyse customer buying habits and generally, help business become more profitable by helping to increase sales or uncover and control costs they didnt know were there.
A Revolution!
Four major trends in intelligence are now disrupting business and markets completely and organizations are striving to gain competitive advantages from them and not be left behind.
The world of information and intelligence is experiencing the biggest revolution in decades
1. Making Big Data More Accessible
As the amount of information grows exponentially per year, global IT spending is projected to increase only at a tiny fraction. Companies are challenged to find ways to manage their data and make beneficial use of it. Meanwhile, they risk losing millions by not doing so, as the value of harnessing big data is greater than ever.
2. Unlimited Reach with Mobile
Mobile computing is predicted to have a far greater impact and user base than any of the previous cycles of technology, including mainframes, mini computing, personal computing, and desktop computing. Mobile allows business users to gain insight into increasing volumes of information and take action, from anywhere, at any time.
3. Moving to the Cloud
Cloud computing is the most revolutionary trend in data storage and software delivery in years. It provides a superior platform for the storage and delivery of critical data gathered by companies. Business intelligence is well-suited for this: the cloud enables companies to quickly begin using new BI applications and functionality, without any work required on their side.
4. Mining the Social Explosion
The emergence of social networks is disrupting, but evolving the traditional marketing model, and has also exacerbated the “big data” dilemma. Companies struggle to fully realize the promise of social media – to leverage the unprecedented consumer interaction, advertising, and branding potential of social media.
There’s a new Sheriff in town!
Cognos was the BI industry standard for more than 20 years, but with the deprecation of their immensly popular desktop suite of applications, a paradym shift in their strategic direction and an ultimate takeover by IBM, things got pretty ’fuzzy’ for us and our customers, who were just not buying in to the large cost increases to get the same results.
While this was happening a BI company was quietly embracing the new mobile market by developing a suite of mobile specific tools, from the ground up, to complement an already impressive BI product line.
It only took a few short demos, some targeted research and a confirmation from the ‘Gartner’ group and we knew there is a new sheriff in town that goes by the name of Microstrategy.
Gardners’ Magic Quadrant for Business Intelligence Platforms Report